{"id":939,"date":"2023-03-09T14:42:59","date_gmt":"2023-03-09T07:42:59","guid":{"rendered":"https:\/\/midasdigital.vn\/?p=939"},"modified":"2023-03-09T14:42:59","modified_gmt":"2023-03-09T07:42:59","slug":"midas-app-install-ads-phan-5-cpi-la-gi-chi-phi-quang-cao-cho-moi-luot-cai-dat-la-bao-nhieu","status":"publish","type":"post","link":"https:\/\/manhtv.io.vn\/index.php\/2023\/03\/09\/midas-app-install-ads-phan-5-cpi-la-gi-chi-phi-quang-cao-cho-moi-luot-cai-dat-la-bao-nhieu\/","title":{"rendered":"Midas App Install Ads \u2042 Ph\u1ea7n 5. CPI l\u00e0 g\u00ec? Chi ph\u00ed qu\u1ea3ng c\u00e1o cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t l\u00e0 bao nhi\u00eau?"},"content":{"rendered":"\n

Qu\u1ea3ng c\u00e1o mobile app install \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea7n m\u1ec1m quan t\u00e2m, \u0111\u1eb7c bi\u1ec7t khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c cho mobile app marketing, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ef1c k\u1ef3 quan t\u00e2m \u0111\u1ebfn m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 CPI. V\u1eady CPI l\u00e0 g\u00ec? CPI trung b\u00ecnh l\u00e0 bao nhi\u00eau? C\u00f9ng Midas Digital Team t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

(B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c s\u01b0u t\u1ea7m, t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u v\u00e0 d\u1ecbch t\u1eeb nhi\u1ec1u ngu\u1ed3n tr\u00ean internet)<\/p>\n\n\n\n

1. CPI l\u00e0 g\u00ec?<\/strong><\/strong><\/h3>\n\n\n\n

CPI – vi\u1ebft t\u1eaft c\u1ee7a Cost per install \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng android \/ iOS \/ windows phone. Nh\u00e0 qu\u1ea3ng c\u00e1o chi ti\u00eau ng\u00e2n s\u00e1ch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng marketing tr\u1ef1c tuy\u1ebfn hay truy\u1ec1n th\u1ed1ng, thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 chia ra chi ph\u00ed.<\/p>\n\n\n\n

\"\"
C\u00f4ng th\u1ee9c t\u00ednh CPI – Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/figcaption><\/figure>\n\n\n\n

Nh\u00ecn chung kh\u00e1 \u0111\u01a1n gi\u1ea3n, c\u00f4ng th\u1ee9c t\u00ednh chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c t\u00ednh ch\u00ednh b\u1eb1ng T\u1ed5ng ng\u00e2n s\u00e1ch \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/p>\n\n\n\n

CPI l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf t\u00ednh gi\u00e1 kh\u00e1c so v\u1edbi c\u00e1c c\u01a1 ch\u1ebf t\u00ednh gi\u00e1 qu\u1ea3ng c\u00e1o ph\u1ed5 th\u00f4ng hi\u1ec7n nay nh\u01b0 CPC (cost per click) hay CPM (cost per 1000 impression).<\/p>\n\n\n\n

2. Chi ph\u00ed qu\u1ea3ng c\u00e1o app install l\u00e0 bao nhi\u00eau?<\/strong><\/strong><\/h3>\n\n\n\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb BizOfApp, chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea nh\u01b0 sau:<\/p>\n\n\n\n

    \n
  • CPI \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trung b\u00ecnh \u2013 0,93 USD (APAC), 1,03 USD (EMEA), 0,34 USD (M\u1ef9 Latinh), 5,28 USD (B\u1eafc M\u1ef9)<\/li>\n\n\n\n
  • \u1ee8ng d\u1ee5ng iOS CPI to\u00e0n c\u1ea7u \u2013 $3,6<\/li>\n\n\n\n
  • \u1ee8ng d\u1ee5ng Android CPI to\u00e0n c\u1ea7u (th\u1ecb tr\u01b0\u1eddng Google Play) \u2013 $1,22<\/li>\n\n\n\n
  • CPI tr\u00f2 ch\u01a1i iOS \u2013 4,3 \u0111\u00f4 la<\/li>\n\n\n\n
  • CPI tr\u00f2 ch\u01a1i Android \u2013 $1,15<\/li>\n\n\n\n
  • CPI qu\u1ea3ng c\u00e1o tr\u00ean Facebook (2019) \u2013 $1,04<\/li>\n<\/ul>\n\n\n\n

    \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n, s\u1ed1 l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb n\u0103m 2020, t\u1edbi nay s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 ch\u00eanh l\u1ec7ch so v\u1edbi th\u1ef1c t\u1ebf. Tuy nhi\u00ean qua c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y c\u0169ng gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o n\u1eafm b\u1eaft c\u01a1 b\u1ea3n m\u1ee9c ph\u00ed t\u1ed1i thi\u1ec3u c\u1ea7n ph\u1ea3i chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

    B\u00ean c\u1ea1nh vi\u1ec7c quan t\u00e2m \u0111\u1ebfn ch\u1ec9 s\u1ed1 CPI, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kinh nghi\u1ec7m c\u0169ng s\u1ebd \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed5ng th\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch mobile app install campaign. V\u00ed d\u1ee5 nh\u01b0 CPM \/ CPC \/ Click \/ CTR \/ CR \/ .. C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp chi ti\u1ebft h\u01a1n trong m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c.<\/p>\n\n\n\n

    2.1 So s\u00e1nh chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng tr\u00ean iOS v\u00e0 Android<\/h4>\n\n\n\n

    Sau khi th\u1ef1c hi\u1ec7n h\u00e0ng lo\u1ea1t th\u1ed1ng k\u00ea, nghi\u00ean c\u1ee9u s\u1ed1 li\u1ec7u, c\u00f3 m\u1ed9t b\u00e1o c\u00e1o r\u1ea5t h\u1eefu \u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra: So s\u00e1nh t\u01b0\u01a1ng quan chi ph\u00ed CPI cho app iOS v\u00e0 Android. Qua bi\u1ec3u \u0111\u1ed3, ch\u00fang ta th\u1ea5y chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t cho h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS \u01b0\u1edbc t\u00ednh g\u1ea5p 2-6 l\u1ea7n so v\u1edbi \u1ee9ng d\u1ee5ng Android. S\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf ch\u1ed7 h\u1ec7 \u0111i\u1ec1u h\u00e0nh android c\u00f3 ph\u1ea7n “c\u1edfi m\u1edf” h\u01a1n so v\u1edbi iOS, s\u1ed1 l\u01b0\u1ee3ng thi\u1ebft b\u1ecb android c\u0169ng nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi iOS.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2.2 Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t app tr\u00ean qu\u1ea3ng c\u00e1o facebook l\u00e0 bao nhi\u00eau?<\/h4>\n\n\n\n

    C\u0169ng trong m\u1ed9t b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1, Adespresso \u0111\u00e3 \u0111\u01b0a ra s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o app install tr\u00ean n\u1ec1n t\u1ea3ng facebook c\u00f3 m\u1ee9c ph\u00ed trung b\u00ecnh \u1edf kho\u1ea3ng 1,04$ (n\u0103m 2019) v\u00e0 t\u0103ng l\u00ean 3,26$ v\u00e0o n\u0103m 2020.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Qu\u1ea3ng c\u00e1o facebook th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t k\u00eanh c\u1ea1nh tranh kh\u1ee7ng khi\u1ebfp \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o m\u1edbi hay doanh nghi\u1ec7p nh\u1ecf. N\u1ec1n t\u1ea3ng n\u00e0y s\u1edf h\u1eefu ng\u01b0\u1eddi d\u00f9ng qu\u00e1 l\u1edbn v\u00e0 c\u00f3 nh\u1eefng thu\u1eadt to\u00e1n h\u01a1i \u0111\u1ed9c quy\u1ec1n khi th\u1eaft ch\u1eb7t t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u00f3 k\u00e8m link (url). \u0110i\u1ec1u n\u00e0y c\u0169ng khi\u1ebfn cho vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nhi\u00ean b\u1ecb gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3, n\u1ebfu mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t app t\u1eeb n\u1ec1n t\u1ea3ng facebook, nh\u00e0 qu\u1ea3ng c\u00e1o bu\u1ed9c ph\u1ea3i chi ti\u00eau ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh (\u0111\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1) \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean feed & thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

    3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/strong><\/strong><\/h3>\n\n\n\n

    3.1 Target ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h4>\n\n\n\n

    \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, user c\u1ee7a b\u1ea1n l\u00e0 ai? tu\u1ed5i t\u00e1c th\u1ebf n\u00e0o? v\u1ecb tr\u00ed \u1edf \u0111\u00e2u? h\u00e0nh vi – s\u1edf th\u00edch c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 l\u00e0 g\u00ec?… Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u1ebft h\u1ee3p target chu\u1ea9n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi nh\u1ea5t ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o mobile app install.<\/p>\n\n\n\n

    \u1ede \u0111\u00e2y c\u00f3 m\u1ed9t l\u01b0u \u00fd nh\u1ecf, ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 ai, thi\u1ebft b\u1ecb h\u1ecd hay s\u1eed d\u1ee5ng l\u00e0 g\u00ec, h\u1ec7 \u0111i\u1ec1u h\u00e0nh phi\u00ean b\u1ea3n m\u1edbi hay c\u0169 c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u t\u00e2m. Th\u1eadt kh\u00f3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i b\u1eafn s\u00fang \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi gi\u00e0 60 tu\u1ed5i \u0111ang d\u00f9ng \u0111i\u1ec7n tho\u1ea1i samsung galaxy… { . _ . }<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    3.2 L\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh tri\u1ec3n khai qu\u1ea3ng c\u00e1o<\/h4>\n\n\n\n
    \n

    B\u00e0i vi\u1ebft: C\u00e1c k\u00eanh tri\u1ec3n khai qu\u1ea3ng c\u00e1o App install hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/p>\nXem t\u1ea1i \u0111\u00e2y<\/cite><\/blockquote>\n\n\n\n

    3.3 A\/B Testing \u0111\u1ec3 l\u1ef1a ch\u1ecdn content c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/h4>\n\n\n\n

    Hi\u1ebfm c\u00f3 marketer n\u00e0o s\u1eed d\u1ee5ng quy tr\u00ecnh A\/B Testing \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng: “m\u1ed9t button k\u00edch th\u01b0\u1edbc r\u1ed9ng h\u01a1n 50px so v\u1edbi phi\u00ean b\u1ea3n c\u0169 c\u00f3 th\u1ec3 mang t\u1edbi chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n 20% so v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i”…<\/p>\n\n\n\n

    M\u1eb7c d\u00f9 A\/B Testing kh\u00f4ng ph\u1ea3i khi n\u00e0o c\u0169ng c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, tuy v\u1eady n\u00f3 v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o th\u1eed nghi\u1ec7m hi\u1ec7u qu\u1ea3 r\u00f5 n\u00e9t h\u01a1n cho c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. A\/B testing v\u00e0 chi\u1ebfn thu\u1eadt t\u1ed1i \u01b0u content s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ea1i m\u1ed9t b\u00e0i vi\u1ebft chi ti\u1ebft h\u01a1n.<\/p>\n\n\n\n

    T\u1ed5ng k\u1ebft: <\/h2>\n\n\n\n

    CPI – Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn d\u1ecbch mobile app marketing. Th\u1ea5u hi\u1ec3u ch\u1ec9 s\u1ed1 n\u00e0y v\u00e0 bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00ednh l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t gi\u00fap tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, \u0111\u1ea1t KPI App Install v\u1edbi ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Qu\u1ea3ng c\u00e1o mobile app install \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea7n m\u1ec1m quan t\u00e2m, \u0111\u1eb7c bi\u1ec7t khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c cho mobile app marketing, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ef1c k\u1ef3 quan t\u00e2m \u0111\u1ebfn m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 CPI. V\u1eady CPI l\u00e0 g\u00ec? CPI trung b\u00ecnh l\u00e0 bao nhi\u00eau? C\u00f9ng Midas Digital Team t\u00ecm […]<\/p>\n","protected":false},"author":2,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[17,12],"tags":[13,14,15,16],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-marketing","tag-app-install","tag-app-store-ads","tag-facebook-ads","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":0,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}