{"id":1009,"date":"2023-02-23T11:19:17","date_gmt":"2023-02-23T04:19:17","guid":{"rendered":"https:\/\/midasdigital.vn\/?p=686"},"modified":"2023-02-23T11:19:17","modified_gmt":"2023-02-23T04:19:17","slug":"cac-chi-so-bao-cao-do-luong-hieu-qua-chien-dich-quang-cao-app-install-ads","status":"publish","type":"post","link":"https:\/\/manhtv.io.vn\/index.php\/2023\/02\/23\/cac-chi-so-bao-cao-do-luong-hieu-qua-chien-dich-quang-cao-app-install-ads\/","title":{"rendered":"C\u00e1c ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o app install ads"},"content":{"rendered":"\n<p>T\u1ea1i sao c\u1ea7n \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o app install<\/p>\n\n\n\n<p>K\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o app install tr\u00ean Google Studio<\/p>\n\n\n\n<p>7 ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ee7a b\u00e1o c\u00e1o<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>STT<\/strong><\/th><th><strong>Ch\u1ec9 s\u1ed1<\/strong><\/th><th><strong>\u0110\u1ecbnh ngh\u0129a &amp; c\u00f4ng th\u1ee9c<\/strong><\/th><th><strong>M\u00f4 t\u1ea3 + \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u<\/strong><\/th><\/tr><\/thead><tbody><tr><td>&nbsp;1<\/td><td>T\u1ea7n su\u1ea5t<\/td><td>Hi\u1ec3n th\u1ecb \/ Ti\u1ebfp c\u1eadn (l\u1ea7n)<\/td><td>T\u1ea7n su\u1ea5t ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi bao nhi\u00eau l\u1ea7n. Theo th\u1ed1ng k\u00ea m\u1ed7i ng\u01b0\u1eddi nh\u00ecn th\u1ea5y t\u1ed1i thi\u1ec3u 4-7 l\u1ea7n th\u00ec s\u1ebd ghi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/td><\/tr><tr><td>2&nbsp;<\/td><td>T\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c<\/td><td>T\u01b0\u01a1ng t\u00e1c \/ Hi\u1ec3n th\u1ecb (%)<\/td><td>% ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh digital<\/td><\/tr><tr><td>3&nbsp;<\/td><td>CTR<\/td><td>Click \/ Hi\u1ec3n th\u1ecb (%)<\/td><td>% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 click v\u00e0o b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh, video, content, button,..<\/td><\/tr><tr><td>&nbsp;4<\/td><td>CPI<\/td><td>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/td><td>Chi ph\u00ed trung b\u00ecnh tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/td><\/tr><tr><td>&nbsp;5<\/td><td>IR<\/td><td>App install rate<br>C\u00e0i \u0111\u1eb7t \/ Hi\u1ec3n th\u1ecb<\/td><td>T\u1ec9 l\u1ec7 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb<\/td><\/tr><tr><td>&nbsp;6<\/td><td>NRU<\/td><td>New Registration User<\/td><td>S\u1ed1 ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n m\u1edbi sau khi c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/td><\/tr><tr><td>7&nbsp;<\/td><td>Purchase in app<\/td><td>Mua h\u00e0ng | Thanh to\u00e1n tr\u00ean \u1ee9ng d\u1ee5ng<\/td><td>S\u1ed1 l\u01b0\u1ee3t \/ T\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng thanh to\u00e1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n tr\u00ean app<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o app install<\/figcaption><\/figure>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p Midas | AppInstall Marketing<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p><strong>Li\u00ean h\u1ec7 t\u01b0 v\u1ea5n: Midas Digital Team<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/midasdigital.vn\/giai-phap-quang-cao-app-install\/\">Gi\u1ea3i ph\u00e1p Qu\u1ea3ng c\u00e1o AppInstall<\/a> thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng. B\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n nh\u1ea5t, \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi \u0111\u1ed9i ng\u0169 marketing nhi\u1ec1u kinh nghi\u1ec7m v\u1edbi ng\u00e2n s\u00e1ch \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u<\/p>\n\n\n\n<p>\u2605 C\u00f4ng ty TNHH Midas Retail &amp; Digital Marketing<br>\u2605 \u0110\u1ecba ch\u1ec9: V\u0169 T\u00f4ng Phan, Thanh Xu\u00e2n, H\u00e0 N\u1ed9i<br>\u2605 Hotline: 0813.26.2228<br>\u2605 Website: https:\/\/midasdigital.vn<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>\u232a Gi\u1ea3i ph\u00e1p marketing ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 <\/p>\n\n\n\n<p>\u232a Qu\u1ea3ng c\u00e1o AppInstall <\/p>\n\n\n\n<p>\u232a AppInstall Ads<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao c\u1ea7n \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o app install K\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o app install tr\u00ean Google Studio 7 ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ee7a b\u00e1o c\u00e1o STT Ch\u1ec9 s\u1ed1 \u0110\u1ecbnh ngh\u0129a &amp; c\u00f4ng th\u1ee9c M\u00f4 t\u1ea3 + \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u &nbsp;1 T\u1ea7n su\u1ea5t Hi\u1ec3n th\u1ecb \/ Ti\u1ebfp c\u1eadn (l\u1ea7n) T\u1ea7n su\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[12],"tags":[13,18,14,16],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-app-install","tag-app-install-marketing","tag-app-store-ads","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":0,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manhtv.io.vn\/index.php\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}